Date of Award
Master of Arts (MA)
Program of Study
Communication - Corporate Communication
Research on corporate communications’ effects on politics presents an acknowledgement of a relationship between the two topics, leaving a void in the explanation and examination of this topic. The void presents an opening to introduce a conceptual process for how corporations are able to craft communications to influence the American Polity, the democratic social organization within the United States. This research begins with a historical review of how corporations gain prominence in American society, capturing the ability to participate in the democratic social organization of the polity. A qualitative analysis of several conceptual frameworks serves as data, to establish an understanding of influential communications’ structure, providing a basis for corporate communication approaches for influencing specific targets. Lobbying, corporate social responsibility and storytelling represent methods of communications. The basis applies to corporate communications, specifically political engagement reports from Abbot, Apple, Clorox, Target, and Johnson & Johnson, to evaluate the findings from the conceptual analysis. Conceptual theories include Ajzen’s Theory of Planned Behavior, Design Theory, Persuasion, Stakeholder Theory and Storytelling.
Labossiere, Patrick, "Corporations and the American Polity" (2020). CUNY Academic Works.
American Politics Commons, Applied Behavior Analysis Commons, Business and Corporate Communications Commons, Election Law Commons, Other Communication Commons, Other Political Science Commons, Public Relations and Advertising Commons, Social Influence and Political Communication Commons