Date of Award

Fall 12-15-2021

Document Type

Thesis

Degree Name

Master of Arts (MA)

Honors Designation

na

Program of Study

Communication - Corporate Communication

Language

English

First Advisor

Minna Logemann

Second Advisor

Michael Bayer

Abstract

Leadership style is often recognized as the most important factor in determining workforce productivity and in establishing an organizational environment. In the last century, researchers have observed a significant shift in the approach organizational leaders take to communicate with their teams. This paper explores the gap between the leadership models of the last century (top-down approach) and more modern leadership practices (collaborative approach) in respect to economic and technological changes faced by organizations today. Through the analysis of knowledge and understanding about the subject shared by professionals from different fields, this paper proposes new ideas on how to better adapt to transformational change and enable company and employee growth.

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