Student Theses and Dissertations

Date of Award

Spring 5-19-2022

Document Type


Degree Name

Master of Arts (MA)

Program of Study

Communication - Corporate Communication



First Advisor

Stuart Davis

Second Advisor

Minna Logemann


Cultural issues like sexism, racism, and social movements have impacted the entertainment industry, specifically the game show sector. This research identified how these prevalent matters in our society have affected celebrities by looking into the type of people who lead game shows, revealing if certain demographics such as race and gender influenced whether particular individuals were chosen to host a program. Included within this research are studies that portray how the game show industry has been biased explicitly towards one gender for several decades. Further research looks into a scandal that Sony faced when it had to name a successor host for one of its top game shows. The research also addressed the proper ways a corporation should respond to a crisis in order to protect their brand image, and recognized the actions companies can perform to mitigate future problems from happening again.



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