Student Theses and Dissertations

Date of Award

Spring 5-30-2023

Document Type


Degree Name

Master of Arts (MA)

Program of Study

Communication Studies



First Advisor

Caryn Medved

Second Advisor

Stuart Davis


The promotion of maternal health centrally involves a communication strategy. Effective communication aids in recognizing current issues, determining potential fixes, and persuading others to take action. Therefore, nowadays it is very difficult to dispute the significance of communication in the healthcare industry.In the early 1980s, the World Health Organization (WHO) acknowledged communication as one of the add-on strategies to be employed in promoting health as a result of its pivotal role (WHO, 1984).

This thesis project uses a case study method to explore how non-profit organizations use communication strategies to influence various stakeholders about issues of maternal health. First, a literature review exploring research on and best practices of non-profit communication is provided followed by a case study analysis of the health-related non-profit organization Every Mother Counts. This study will illustrate how they use communication (effectively and/or ineffectively) to reach key constituents with the goal of exploring the social justice goals of EMC and issues of systemic racism in maternal health. Secondary data, including existing survey data, website communications, and materials from maternal health campaigns produced by Every Mother Counts Will Comprise the data set for this case study project.


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