Student Theses and Dissertations
Title
How categorization and deliberative processing explain consumer response to direct mail advertising
Date of Award
1-1-1993
Document Type
Thesis
Degree Name
Bachelor of Arts (BA)
Honors Designation
yes
Program of Study
Marketing
Language
English
Recommended Citation
Zhao, Karen, "How categorization and deliberative processing explain consumer response to direct mail advertising" (1993). CUNY Academic Works.
https://academicworks.cuny.edu/bb_etds/68
COinS
Comments
B.A. with honors in Marketing.