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Communication trainers can make a greater case for their work by positioning all of their training, at its highest level, within a civic frame. A civic frame raises the stakes for training components such as listening or diversity and puts the benefits of corporate social responsibility and similar efforts into practice in training contexts. This chapter details why and how trainers can use this frame to create transparency and elevate the value of their services.


This work was originally published in "The Handbook of Communication Training: A Best Practices Framework for Assessing and Developing Competence," edited by J.D. Wallace and Dennis Becker.



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