Michael Goodman never thought he would become an expert in corporate communication. In fact, his degrees are all in English, from his bachelor’s at the University of Texas in Austin to his master’s and doctorate in literature from the State University of New York (SUNY) at Stony Brook. “I like to tell people that anyone who can read and understand, interpret, analyze and then comment on Moby Dick and the novels of Mark Twain and Faulkner should be able to figure out annual reports and memos and things like that,” he says.
Before he obtained his doctorate, Goodman did some work developing a business communication component for the SUNY Continuing Education Program. “Through that I worked with Grumman Aerospace and many other corporations on Long Island. I was able to take the writing, the communication, the analysis piece of literature and transform that into corporate communication. The training in literature was not all for naught; it gave me a great analytic base and a great understanding of how quality communication works.” Now Goodman is a professor and the Director of the MA program in Corporate Communication in the Weissman School of Arts and Sciences at Baruch College/CUNY.