Publications and Research

Document Type

Article

Publication Date

2-8-2018

Abstract

“It’s a good thing for the communication degree to be combined with business knowledge. Business acumen is more and more necessary in corporate communication. My own history has been full of twists and turns, and it’s brought me finally to the subject of communication. I simply didn’t know as a young person that you can study communication. I didn’t know what to do, so I ended up in a business school.”

That’s the way Dr. Minna Logemann explains how she became an expert in a field that is more and more in demand today: corporate communication. She is originally from Turku, Finland, and got her master’s from the Turku School of Economics and Business Administration and her doctorate from Aalto University, both of them in Finland. Today she is an assistant professor in the Department of Communication Studies of the Weissman School of Arts and Sciences at Baruch College.

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