In the last couple of decades, we have seen the widespread ascendancy of the
phenomenon of celebrity in society. Celebrities as a cultural manifestation are not
necessarily something new. We saw that notion in the twentieth century being
exploited by Hollywood through their “star system” as well as by sports teams
hungry to increase their revenues. Now that phenomenon has expanded into areas
that we would not have imagined decades ago, and one of them is in the field of
science. With the advent of social media and the relaxation of social views
regarding stereotypes, we have seen the rise of the figure of the celebrity scientist.