Publications and Research

Document Type


Publication Date



This article analyzes the relationship between facilitating of emotions, a branch of emotional intelligence, and salesperson performance. We employ an ability-based measure of facilitating of emotions on a sample of salespeople from Croatia (N = 245), and use structural equation modelling to test a linear versus non-linear relationship. We find that facilitating of emotions and salesperson performance share a relation that is modeled by a downward turning parabola. These findings contradict a linear relationship assumed in the conventional literature, and suggest that too little or too much facilitating of emotions may be detrimental to salesperson performance. These results provide new insights for sales personnel selection, the development of training agendas, and add an international dimension to the literature on personal selling from the point of view of an emerging market. The implications that emanate from our results have the potential of being useful for those interested in sales training.


This article was originally published in the International Journal of Social Science Studies, available at

This work is licensed under a Creative Commons Attribution 3.0 License.

Included in

Psychology Commons



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.