Dissertations, Theses, and Capstone Projects
Date of Degree
9-2022
Document Type
Dissertation
Degree Name
Ph.D.
Program
Latin American, Iberian and Latino Cultures
Advisor
Oswaldo Zavala
Committee Members
Isolina Ballesteros
Sarah Pollack
Jorge Téllez
Subject Categories
Advertising and Promotion Management | Civic and Community Engagement | Communication Technology and New Media | Critical and Cultural Studies | Gender, Race, Sexuality, and Ethnicity in Communication | International and Intercultural Communication | Latin American Literature | Marketing | Mass Communication | Public Relations and Advertising | Publishing | Social Influence and Political Communication | Social Media | Sociology of Culture | Spanish Literature | Translation Studies
Keywords
self-exhibition, Latin American and Spanish literature, spectacle, neoliberalism, literary market, literary postures
Abstract
The consolidation of neoliberalism, the demands of the market, the importance of the image, the possibilities offered by social media, and the ways celebrity is constructed not only favor but also demand the exhibition of the artist.
This dissertation examines for the first time how twenty-first-century Latin American and Spanish authors with sexual, ethnic, gender, or class identities traditionally excluded from the realm of literary distinction employ self-exhibition to engage with the public, thus redrawing the limits of literature. Reflecting critically on the commodification and manipulation of the contemporary authorial figure, as well as the possibilities of agency that certain non-hegemonic writers have been able to find in recent decades, I demonstrate that through self-exhibition these authors are not only promoting their work but also mobilizing anti-hegemonic activism, incorporating new voices into the transnational publishing market, and broadening the literary experience, contributing to the resignification of the concept of literature.
Recommended Citation
Cordon Hornillos, Sara, "Literaturas en exhibición: Autores-show y posturas precarias en el siglo XXI hispanoamericano neoliberal" (2022). CUNY Academic Works.
https://academicworks.cuny.edu/gc_etds/4981
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Included in
Advertising and Promotion Management Commons, Civic and Community Engagement Commons, Communication Technology and New Media Commons, Critical and Cultural Studies Commons, Gender, Race, Sexuality, and Ethnicity in Communication Commons, International and Intercultural Communication Commons, Latin American Literature Commons, Marketing Commons, Mass Communication Commons, Public Relations and Advertising Commons, Publishing Commons, Social Influence and Political Communication Commons, Social Media Commons, Sociology of Culture Commons, Spanish Literature Commons, Translation Studies Commons