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This slideshow covers different ways of answering the question “Why open access?” It reviews the knee-jerk reactions many people have when they hear about open access, describes the many benefits of open access, invokes @openaccesshulk’s strategy of SMASH, and discusses what arguments work best with different populations (students, faculty, administrators, etc.). Finally, it addresses why librarians should try to talk about open access without resorting to constant use of the term “open access” and describes a few ways to sneak open access advocacy into other conversations.


This slideshow accompanied an Open Access Week 2014 presentation at Princeton University and a presentation at the Metropolitan New York Library Council (METRO) 2015 Annual Conference. It is made available under a Creative Commons Attribution license.