Capstones

Graduation Date

Fall 12-14-2018

First Advisor

Greg David

Second Advisor

Sandeep Junnarkar

Subject Concentration

Business & Economics

Degree Name

Master of Arts (MA)

Abstract

There’s a transformation happening in the American economy as consumers increasingly buy things online and e-commerce approaches 10% of all US retail sales with Amazon leading the way. Now, nearly everyone knows that Amazon is one of the hottest stocks on Wall Street right now given its impressive gains year after year. With its technological sophistication and ability to know it’s customers in ways never seen before, many retailers fear the “death by Amazon” as the company moves into different sectors and diversifies its product offerings – but is this is a bonafide fear for the retail sector? The big-box retail landscape in 2018 paints a different picture of traditional brick-and-mortar stores turning their businesses around and some finding success.

Included in

E-Commerce Commons

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