Graduation Date

Winter 12-13-2019

Grading Professor

Fred Kaufman

Subject Concentration

Arts & Culture

Degree Name

Master of Arts (MA)


When I started my blog and my social media accounts at the end of 2016, I never thought I would have any success with them or any intentions of turning them into a business. Flash forward to present day October 2019, and I have over 11,000 followers on Instagram, I receive over 46,000 views on Pinterest and 3,000 monthly views on my blog. I’ve worked on sponsored posts with well-known brands such as KIND and Who What Wear and I make enough monthly revenue that I no longer have to work a retail job as an additional source of income. Spending time in New York City for grad school has only heightened my reach. I’ve worked with the Rosé Mansion to advertise their pop-up experience this past July, I was invited to several New York Fashion Week Shows in September and I’m frequently invited to designer previews by brands such as Rothy’s and Saks 5th Avenue. I’ve been featured in ad campaigns and promotions for Target and Who What Wear. But what most people don't realize is that influencing has its downsides too.

Link to capstone project:

Included in

Social Media Commons



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.