Graduation Date

Winter 12-18-2020

Grading Professor

Greg David

Subject Concentration

Business & Economics

Degree Name

Master of Arts (MA)


This project explores the possible changes that the NBA could make to help its business thrive after the coronavirus pandemic. The pandemic has caused the league to lose revenue, and because of this, new business practices could be put in place to help the league recoup some of the revenue that it has lost. These practices could also help the league grow in the future. In this project, you will hear from experts that will give their opinion on new avenues that the NBA could look to gain revenue from. You'll also hear from fans about their view of the league during the pandemic.



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