Graduation Date

Fall 12-17-2021

Grading Professor

Ryan Sutton

Subject Concentration

Arts & Culture

Degree Name

Master of Arts (MA)


Nikkei and Chifa, two different styles of Peruvian-Asian fusion, have established a foothold in New York and New Jersey, but each style is taking a very different path to growth. Nikkei restaurants, a blend of Japanese and Peruvian ingredients, are booming, especially at the higher-end, while Chifa restaurants, which mix Chinese and Peruvian customs and ingredients, are struggling to gain traction; this reality follows how New Yorkers undervalue restaurant concepts that are not mainstream or exclusive, and this holds implications for spots that depend on word-of-mouth or other patrons to gain buzz and notoriety, since they do not have star ratings or accolades that can vouch for their culinary excellence.



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