Capstones

Graduation Date

Fall 12-17-2021

Grading Professor

Ryan Sutton

Subject Concentration

Arts & Culture

Degree Name

Master of Arts (MA)

Abstract

Nikkei and Chifa, two different styles of Peruvian-Asian fusion, have established a foothold in New York and New Jersey, but each style is taking a very different path to growth. Nikkei restaurants, a blend of Japanese and Peruvian ingredients, are booming, especially at the higher-end, while Chifa restaurants, which mix Chinese and Peruvian customs and ingredients, are struggling to gain traction; this reality follows how New Yorkers undervalue restaurant concepts that are not mainstream or exclusive, and this holds implications for spots that depend on word-of-mouth or other patrons to gain buzz and notoriety, since they do not have star ratings or accolades that can vouch for their culinary excellence.

https://megancaceres10.wixsite.com/megancaceres

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.