The Ratchet Race to the Bottom - Appropriation and Exaggeration as a Gendered Social Media Strategy
Date of Award
Fall 12-8-2017
Document Type
Thesis
Degree Name
Master of Arts (MA)
Department
Anthropology
First Advisor
Christina Zarcadoolas, Ph.D.
Second Advisor
Erica Chito Childs, Ph.D.
Academic Program Adviser
Yukiko Koga
Abstract
The thesis will cover gendered Instagram strategy. It will discuss cultural appropriation as a strategy to get noticed on the platform and use celebrity and influencer case studies to highlight the objective argument throughout.
Recommended Citation
Branch, Em, "The Ratchet Race to the Bottom - Appropriation and Exaggeration as a Gendered Social Media Strategy" (2017). CUNY Academic Works.
https://academicworks.cuny.edu/hc_sas_etds/232
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