Title

The Ratchet Race to the Bottom - Appropriation and Exaggeration as a Gendered Social Media Strategy

Date of Award

Fall 12-8-2017

Document Type

Thesis

Degree Name

Master of Arts (MA)

Departments/Programs

Anthropology

First Advisor

Christina Zarcadoolas, Ph.D.

Second Advisor

Erica Chito Childs, Ph.D.

Academic Program Adviser

Yukiko Koga

Abstract

The thesis will cover gendered Instagram strategy. It will discuss cultural appropriation as a strategy to get noticed on the platform and use celebrity and influencer case studies to highlight the objective argument throughout.

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