The Ratchet Race to the Bottom - Appropriation and Exaggeration as a Gendered Social Media Strategy
Date of Award
Master of Arts (MA)
Christina Zarcadoolas, Ph.D.
Erica Chito Childs, Ph.D.
Academic Program Adviser
The thesis will cover gendered Instagram strategy. It will discuss cultural appropriation as a strategy to get noticed on the platform and use celebrity and influencer case studies to highlight the objective argument throughout.
Branch, Em, "The Ratchet Race to the Bottom - Appropriation and Exaggeration as a Gendered Social Media Strategy" (2017). CUNY Academic Works.