Maxed out: How the pandemic put the fitness industry’s fate in the hands of its consumers

Author

Denny Jacob, Craig Newmark Graduate School of JournalismFollow

Graduation Date

Fall 12-17-2021

Grading Professor

Greg David

Subject Concentration

Business & Economics

Degree Name

Master of Arts (MA)

Abstract

The pandemic's impact on the fitness industry has gone deeper than closing gyms. It has completely reoriented how people workout, where they workout, how gyms will look and run and the new balance between brick-and-mortar gym locations and virtual fitness. The seismic shifts that have taken place over nearly two years have moved the industry to a place that it can't revert from. Everything that has changed since is here to stay in some capacity.

Link to capstone: https://djacob1670.wixsite.com/capstone

Recommended Citation

Jacob, Denny, "Maxed out: How the pandemic put the fitness industry’s fate in the hands of its consumers" (2021). CUNY Academic Works.
https://academicworks.cuny.edu/gj_etds/558