Publications and Research

Document Type

Article

Publication Date

2013

Abstract

Libraries are developing mobile Web sites to keep up with the dynamic landscape of emerging technologies. However, the development of a mobile Web site is not as simple as serving the existing desktop Web site on a handheld device. Library developers can use analytics software to better understand users and to develop a user-centered mobile Web site. This case study explores the use of a library’s traditional desktop Web site’s analytics information in creating a mobile interface. 2 Although Web analytics can provide a great amount of information about users, data should be used as supplementary information. Usability testing, focus groups, and surveys are other methods that can be conducted to understand users. Analytics cannot be a substitute for these types of user input, yet it may be useful for the initial development of mobile Web sites.

Comments

This is a preprint of an article submitted for consideration in the Journal of Web Librarianship 2013 copyright Junior Tidal; The Journal of Web Librarianship is available online at: http://www.tandfonline.com/loi/wjwl20#.UioundK-p-U

 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.