Student Theses and Dissertations

Date of Award

Fall 12-7-2021

Document Type


Degree Name

Master of Arts (MA)

Program of Study

Communication - Corporate Communication



First Advisor

Michael Bayer

Second Advisor

Minna Logemann


This study defines the impact the COVID-19 pandemic had on sports public relations at a professional level. Determining how the COVID-19 pandemic changed sports public relations by challenging the industry to think more creatively and in what ways organizations would affect the sports community. This research paper aims to explore how sports publicists and their organizations reacted to the stoppage of their events during the COVID-19 pandemic, the eventual return to play without fans, and how this would alter the future of the industry. Analyzing sports public relations during this time gives new insight into the successes and failures of sports publicists while they attempted to adapt with an industry bouncing back from crisis.



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.