Student Theses and Dissertations

Date of Award

Fall 2022

Document Type


Degree Name

Master of Arts (MA)

Program of Study

Communication - Corporate Communication



First Advisor

Elizabeth Minei

Second Advisor

Caryn Medved


The usage and importance of social media continues to grow in our everyday life, however, governments lag on using the platforms to the fullest extent. This study aimed at learning what best practices should government practitioners exercise to meet constituents needs and provide services and information online. Through oral histories conducted with a small pool of participants, four themes emerged which helped to answer the research question. Findings illustrated four main traits/themes were essential if social media managers wanted to excel at their job: Competent Strategic Senior Management, Effective Community Management, Mission and Value Alignment, and Customized Curation. Through an analysis of these four themes practical recommendations were provided to current and potential social media managers, who seek to utilize social media as a communication medium where they could best represent government entities in serving the people.


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