Resilience and Advocacy: A Narrative Analysis of Disability Campaigns in the United States

Author

Jennifer-Lyn B. Youberg, CUNY Bernard M Baruch CollegeFollow

Date of Award

Spring 5-24-2024

Document Type

Thesis

Degree Name

Master of Arts (MA)

Honors Designation

na

Program of Study

Communication - Corporate Communication

Language

English

First Advisor

Sarah Bishop

Second Advisor

Rianne Subijanto

Abstract

This narrative analysis delves deeply into the REV UP, #IHelpVeterans, and Snack Zone disability campaigns, dissecting their shared themes and strategies. It underscores the pivotal role of community engagement, stressing the importance of not just raising awareness but actively involving communities in advocacy efforts. Moreover, it highlights how these campaigns leverage personal narratives to humanize disability issues, making them more relatable and compelling. Additionally, the study emphasizes the necessity of advocating for systemic change, pointing out that while individual actions matter, broader structural reforms are needed to address deeply entrenched barriers. By fostering collaboration, amplifying marginalized voices, and pushing for tangible reforms, these campaigns collectively contribute to a larger movement aimed at creating a more inclusive and equitable society for individuals with disabilities.

Recommended Citation

Youberg, Jennifer-Lyn B., "Resilience and Advocacy: A Narrative Analysis of Disability Campaigns in the United States" (2024). CUNY Academic Works.
https://academicworks.cuny.edu/bb_etds/193