Date of Award
Master of Arts (MA)
Program of Study
Communication - Corporate Communication
Depression is the leading cause of disability worldwide, affecting more than 300 million people. As more millennials take on leadership positions, it is important to understand how companies are currently addressing mental health in the workplace and compare this to how millennials approach the subject. The quantitative analysis completed through this study helped to determine what a mentally healthy workplace looks and feels like for millennials. Companies are increasingly investing in mental health initiatives for several reasons: to increase brand recognition, to improve company culture, to mitigate potential lawsuits, and to increase employee engagement and retention. This survey assessed how influential company mental health initiatives are in their ability and potential to attract, engage, and inspire the millennial workforce. The three key findings obtained from the research are: 1. Communications needs to be at the forefront of every corporate mental health strategy, 2. One size does NOT fit all corporate mental health programs, and 3. A corporate mental health strategy must feed into the organization’s overall business strategy. In the end, a company’s mental health strategy is only effective if it is being utilized and if it produces an open, stigma-free culture.
Seitenbach, Johanna I., "An Exploratory Study of How Millennials Approach and Communicate Mental Health in the Workplace" (2019). CUNY Academic Works.
Business and Corporate Communications Commons, Mental Disorders Commons, Organizational Behavior and Theory Commons, Other Mental and Social Health Commons, Other Psychiatry and Psychology Commons, Psychiatric and Mental Health Commons