Date of Degree

6-2016

Document Type

Thesis

Degree Name

M.A.

Program

Liberal Studies

Advisor(s)

Barbara Katz Rothman

Subject Categories

Other Feminist, Gender, and Sexuality Studies | Other Film and Media Studies | Visual Studies | Women's Studies

Keywords

online, femininity, work

Abstract

This paper looks at the YouTube beauty community and how this presentation of beauty gurus and subscribers expresses ideas about femininity and work family balance. Through a media analysis of YouTube videos and commentary, the content of this online community space is discussed to further explore the representations of women in various working roles as YouTubers. The ways select women including Anna Saccone, Michelle Phan, Jewel Sha’ree, and Dani Meza-Hung portray their lives through YouTube videos and speak about their YouTube experience is analyzed to express potential meaning within this unique media presentation. Following the content analysis of these specific YouTube channels is a discussion of how beauty gurus representations may relate to feminist ideas and work-family balance theories

 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.