Date of Degree


Document Type


Degree Name



Liberal Studies


Moshe Banai

Subject Categories

Business Administration, Management, and Operations | Curriculum and Instruction | Educational Assessment, Evaluation, and Research | Educational Methods | Scholarship of Teaching and Learning


Learning Theories, Experiential Learning, Business Consulting, Teaching Business, Retention of Learning, Business Course Syllabus


The purpose of this study is to use the case of the Business Consulting course to demonstrate and enhance the significance of the application of effective and experiential learning in the academic classroom. Three Learning Theories are considered: Classical, Social, and Experiential Learning. Principles of effective learning and learning goals are described, and are looked at through the description of a Business Strategy and Business Consulting courses run in a US North-Eastern public university. The Business Consulting course is then compared with a standard lecture course and a course that uses case studies to demonstrate how the learning goals can be best achieved and validated in the context of the experiential learning involved in this course. Similar course’s design could be formulated and used as a template for the formation of effective educational experiences in other disciplines of business education. Advantages and limitations are offered.