Capstones

Graduation Date

Fall 12-16-2017

First Advisor

Greg David

Subject Concentration

Business & Economics

Degree Name

Master of Arts (MA)

Abstract

My capstone is on Ivanka Trump's business, how it's really doing and how politics plays a role. For many shoppers buying her products is a political statement but not purchasing is just as big of a statement to enforce their political beliefs. Even though her business is not public I used research, reporting and interviews to prove that her company isn't doing as well as she claims it is. From super discounted products to lawsuits on her brand and boycott movements, Ivanka Trump's brand is suffering under her father's presidency.

https://journalizt.atavist.com/shoppers-arent-buying-ivanka-trump

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Aquazurra shoe comparison to Ivanka Trump. Photo Credit: TheFashionLaw.com

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Along with the lawsuit, Aquazzura alleged trade dress infringement, unfair competition and deceptive trade practices against Ivanka Trump. Photo Credit: TheFashionLaw.com

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Example of copyright lawsuit that Aquazurra filed against Ivanka Trump.Fashion Designer Edgardo Osorio filed lawsuits against large brands like Ivanka Trump, Steve Madden and Marc Fisher who copied this shoe design. Photo Credit: TheFashionLaw.com

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Fashion Designer Edgardo Osorio filed lawsuits against large brands like Ivanka Trump, Steve Madden and Marc Fisher who copied this shoe design. Photo Photo Credit: Aquazurra/Nordstrom Rack

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Derek Lam sent Ivanka Trump a cease-and-desist for “blatantly and intentionally copied” his Ayami wedge sandal. Photo Credit: TheFashionLaw.com

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in 2012 Mystique, a shoe manufacturing company, filed a copyright infringement and unfair competition claim against Ivanka Trump for copying two sandal designs. Photo Credit: TheFashionLaw.com

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An Ivanka Trump bag nearly 85 percent off sold at T.J. Maxx and no longer seen as a luxury item. Photo Credit: Yahoo Finance

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Multiple Ivanka Trump blazers on the clearance rack at T.J. Maxx. Photo Credit: Janelle Bludorn/Twitter

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At the Macy’s flagship store in New York City, most of Ivanka Trump’s clothes were on sale and tucked in between other brands. Photo Credit: Elizabeth Ramanand

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An Ivanka Trump sweater heavily discounted in Marshalls at a price a savy, non-political customer wouldn’t mind purchasing. Photo Credit: Twitter/Margaret Cho

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Dollar General tweeted out that it was selling Ivanka Trump merchandise. Photo Credit: Dollar General/Twitter

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