While there is not a single Chinese paifang, or any establishment targeted for tourist attractions, Daerim Dong in Seoul, due to its high concentration of Chinese population and business activities, has been considered as an unofficial 2nd Korean Chinatown. However, at the same time, many indicators are also pointing to the discouraging fact that the path toward making this plan a reality is full of bumps. Why is this conflicting situation happening? To satisfy her own curiosity, the author did intensive literature research and also made a field trip to this district. This essay states some of her findings.