Incentivizing faculty adoption of Open Educational Resources (OER) as a method for reducing textbook costs to increase access and affordability of higher education has been an area of development in academic libraries. This manuscript describes the experience at Lehman College, CUNY, the only four-year public college in the Bronx, NY. The OER initiative involves the creation of a new program, which includes assisting faculty with adopting and adapting OER, as well as training and discussion around issues pertinent to OER, such as finding and evaluating OER. The case study explains local conditions and provide an overview of the financial implications for textbook costs that OER alleviates as well as the pedagogical benefits. The repositioning of the Library through this initiative is also discussed.