Publications and Research

Document Type


Publication Date

Winter 12-6-2013


Engaging your target audience requires intelligently communicating your institution's brand and strategic advantages via a distributed network including email, websites, portals, social media and mobile devices. The web landscape is vast and decentralized, and aggregating content sources via a unified and cohesive strategy poses significant challenges. This presentation demonstrates how to design a flexible website architecture facilitating the publishing, sharing and syndicating of content across an organization's distributed web eco-system


This presentation was given on December 6, 2013 at the CUNY IT Conference at John Jay College of Criminal Justice.



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