Individual relativism, also known as ethical subjectivism, is an attractive theory about morality. It argues that morality is a matter relative to the individual in a way akin to personal taste. For example, subjectivists regard the ethical judgment ‘Stealing is wrong’ as comparable with the judgment of taste ‘I dislike Brussels sprouts’. Yet, subjectivism is not nihilism. While nihilism denies the existence of moral value, duties, principles and truths, subjectivism claims that they exist, but they are subjective like taste. In this paper, I argue that ethical subjectivism ought to be rejected as it is an incoherent, undefendable, and a pernicious position.