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"Lookism” is a term to describe appearance discriminationor “the practice of discrimination on the basis of physical appearance in the workplace” (Ghodrati, Joorabchi, & Muati, 2015, p.1). In popular literature, it has been called “beauty prejudice” (Etcoff, 1999, p. 1). The notion that a pleasing appearance results in favorable outcomes (e.g., higherwages, promotions) from others is not necessarily new, as literature on physical attractiveness is rather extensive. The Washington Post Magazine first used the term “lookism” in 1978 (e.g., Ayto, 1999), however, the term “lookism” was first recognized as a form of discrimination by authors of the Oxford English Dictionary and American Heritage Dictionary in 2000 (Ghodrati et al.)


This article was originally published in International Textile and Apparel Association Annual Conference Proceedings,

This work is distributed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).



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