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The objective of this research was to assess the impact of the currently lived COVID-19 pandemic on dressing behaviours of a cross-section of the U.S. adult population. Participants (N = 844) completed a survey via Amazon Mechanical Turk which evaluated frequency of wearing of eight dressing categories—accessories, informal dress, formal dress, protective dress, hair practices, scent products, appearance enhancement, and make-up (females) prior to and during the pandemic. Physical, emotional and psychological self-care and demographics were also collected. Overall, during the pandemic participants engaged in less dressing behaviours, dressed informal clothing (e.g., jeans, t-shirts) and incorporated protective dress. These findings may support previous research that found consumers purchase of comforting products during times of stress. Further research could include conducting a comparative study where data can be collected including post-pandemic data and data from world-wide geographic regions.


This article was originally published as: Saiki, D., Kandiah, J., Adomaitis, A. D., & Jones, J. A. (2021). Influence of COVID-19 on changes in dressing behaviours of U.S. adults. International Journal of Home Economics, 14(2), 107-122. DOI: 10.3316/informit.991385886924580. Reproduced with permission of the publisher.



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