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This article parts from the sociological model of voting behavior, according to which social characteristics deter-mine political preferences. It is proposed that regional identity, because of its socialized nature, might’ve had effects on the voting behavior of the 2015 Nuevo León election. This work isn’t focused on the result of the election, it rather intends to verify, through content analysis, the presence of elements belonging to Nuevo Leon’s identity within the campaign spots for the main candidates:Felipe de Jesús Cantú (PAN), Ivonne Álvarez García (PRI), and Jaime Heliodoro Rodríguez Calderón (independ-ent). Furthermore, we propose a theoretical explanation of the possible effects of these elements, and their relationship to post-truth politics.


Moyssén Álvarez, X. (2020). Representaciones de la identidad neoleonesa en los spots de las campañas a la gubernatura de Nuevo León de 2015. Revista De Comunicación Política, 2(1), 29−53. Published under a Creative Commons Attribution 4.0 International License



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