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Academic librarians have been wrestling with faculty status and rank for many decades and their dual identities as professionals and faculty made their identity representations in the online profile environment designed by colleges and universities even more complicated. Misrepresentation or insufficient representation of academic librarians’ identities could lead to jeopardy of their public images within colleges and universities, or even trigger suspicion that academic librarians bring an impediment to academic standards by achieving less or none. Therefore, this study surveyed library faculty’s online profiles within the libraries of the City University of New York and tried to assess whether library faculty are represented as who they are. The results revealed three categories of profiles: Business-Card Profiles, Quasi-Faculty Profiles, and Full-Level Faculty Profiles, which brought out the discussion about business identification, the creative Me, and the collective We, as well as their relations to institutional culture.


This is the submitted version (pre-print) of a work originally published in the Journal of Academic Librarianship, available at



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