Student Theses and Dissertations

Date of Award

Spring 5-25-2023

Document Type

Thesis

Degree Name

Master of Arts (MA)

Program of Study

Communication - Corporate Communication

Language

English

First Advisor

Minna Logemann

Second Advisor

Sarah Bishop

Abstract

This meta-analysis highlights five subtopics that are imperative to understanding Millennials and Gen Z. The five topics include characteristics, Millennials becoming managers, the Digital Revolution, mental health, and finally a phenomenon pioneered by the two younger generations, quiet quitting. The aim of this research is to find what characteristics motivate professional Millennials and Gen Z. After learning the main attributes that define these two generations, it is crucial to understand the expectations they have and how employers should accommodate them based on their unique work ethic. This study analyzes the work of multiple authors and scholars who assert that embracing and learning to work with Gen Z rather than resisting their unique ways of working would be the best option; these authors provide guidelines on how to collaborate with and manage the younger generations. This research also helps convey what makes a work environment toxic and how the mental health of young employees can be improved. Alongside that, older Millennials are entering leadership positions, and focusing on how they will manage their successors is imperative. Millennials managing Gen Z employees has yet to be fully explored, but considering the similarities in attributes and understanding, they should work well together. The overall goal of this study is to focus on the importance of communication, and why it is important when working with Millennials and Gen Z. For organizations to retain young employees, uphold their reputation, and influence communication efficacy throughout the workplace, it is essential to understand Millenials and Gen Z behaviors, work ethic, impulses, motivation, or lack thereof.

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