Open Educational Resources
Document Type
Syllabus
Publication Date
Spring 2021
Abstract
The lifeblood of any business activity is communication. This is magnified in an entrepreneurial setting. Entrepreneurs need a higher command of communication in general and of selling and negotiation in particular. Entrepreneurs need to not only sell products and services but must be able to illustrate the value of their dreams, their ventures, their company culture and more. Great ideas are of little value if you can’t persuade someone else of their worth and get their support.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Included in
Business and Corporate Communications Commons, Entrepreneurial and Small Business Operations Commons
Comments
The Field Center faculty who contributed to this syllabus are (in alphabetical order):
Elisa Balabram
Glenn Emanuel
Maria Halbinger
Romi Kher
Ulas Neftci
Scott Newbert