Zero Textbook Cost Syllabus for MGT 3960 (An Entrepreneurial Pre-Launch Journey)

Authors

Baruch College Field Center for Entrepreneurship faculty

Document Type

Syllabus

Publication Date

Spring 2021

Abstract

The purpose of this course is to take students through the process of initiating a business venture from the conceptualization phase to just before launch. The course will provide an overview of issues such as ideation, business modeling, and customer discovery. Each student will be required to produce a detailed idea for a business and learn how to build a venture in the marketplace for that idea. Students will present work throughout the semester to the class for feedback and improvement.

Comments

The Field Center faculty who contributed to this syllabus are (in alphabetical order):

Elisa Balabram

Glenn Emanuel

Maria Halbinger

Romi Kher

Ulas Neftci

Scott Newbert

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.