Nobody wants to be called a racist or a misogynist. Most people think that they are not. However, we are constantly making decisions that are influenced by unconscious biases.
Unconscious biases are defined as social stereo- types that are formed about certain groups of people by individuals from outside their own conscious awareness. Psychologists agree that everyone holds unconscious beliefs about various social and identity groups, and that these biases stem from one’s tenden- cy to organize social worlds by categorizing.
Romero, A. 2017. Does unconscious bias effect higher ed hiring? The Edwardsville Intelligencer 20 March 2017, p. 3.