Open Educational Resources
Document Type
Syllabus
Publication Date
Fall 2024
Abstract
This course covers the fundamental concepts of marketing, including product development, promotion, pricing, and distribution. It focuses on understanding and applying basic marketing principles within the context of the marketing system and the markets available.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.
CUNY OER Funding
CUNY OER Initiative
