Open Educational Resources
Document Type
Assignment
Publication Date
Spring 6-10-2026
Abstract
The S&P 500 Company Profile Presentation serves as the midterm assignment for BUS 104 by asking students to apply core business concepts to the analysis of a real, publicly traded company. Each student selects one company from the S&P 500 index and develops a professional presentation that examines the company’s history, industry position, products or services, management structure, financial profile, marketing approach, workforce, competitive environment, and ethical or social responsibility practices. The assignment helps students connect course themes such as economics, ownership, management, leadership, human resources, marketing, accounting, finance, technology, and business strategy to an actual company operating in today’s market. Through research, analysis, and oral presentation, students strengthen critical thinking, business communication, and professional presentation skills while gaining a clearer understanding of how major firms operate within the broader business environment.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
CUNY OER Funding
CUNY OER Initiative
Included in
Business Administration, Management, and Operations Commons, Business and Corporate Communications Commons
