Publications and Research
Document Type
Presentation
Publication Date
Spring 2-20-2026
Abstract
“Communications” is often thought of as a noun, representing the messages we receive on a daily basis from people, brands, and institutions alike.
"Communications" is also often associated with an industry that exists to produce such messaging in service of capitalism, with a commercial or otherwise actionable outcome desired from its receiving audience.
This presentation, hosted by two-time CCNY graduate and senior marketing communications professional and Assistant Professor Javier Garcia, will examine the urgency and opportunity in rethinking the value and study of marketing and communications.
In his presentation, Professor Garcia will offer suggestions on how to guide students towards fulfilling careers that sit at the intersection of an evolving industry, cultural landscape, and societal set of behaviors, by channeling our labor towards supporting the commune and prioritizing the humanity in how we reach and build relationships with audiences in an increasingly fragmented, competitive, and isolated world. Communications exists in, and is essential to, the operations of arguably every industry and occupation. But its potential to drive change in our societies is one of its most often forgotten abilities.
Why this presentation, and why now?
CCNY’s Advertising & Public Relations program - where Javier teaches - has existed exclusively as a 42-Credit BA in Communications over its 40 years at CCNY. The program will soon begin offering a Minor by long and popular demand.
This new offering lends itself to an expansive number of interdisciplinary opportunities for students, since the strategies and perspectives gained by developing an understanding of the marketing communications industry and its practices work will strengthen how students show up in their fields of choice and put their knowledge to use. Equal parts lecture and interactive, attendees of this presentation will be encouraged to contribute to the dialogue with live polling, Q&A, interjection opportunities, and other interactive presentation elements, Attendees will also receive supplemental readings, resources, and contacts to support them in their academic and professional pursuits.
Included in
Advertising and Promotion Management Commons, Business Administration, Management, and Operations Commons, Business and Corporate Communications Commons, Civic and Community Engagement Commons, Communication Technology and New Media Commons, Graphic Communications Commons, Journalism Studies Commons, Marketing Commons, Mass Communication Commons, Organizational Communication Commons, Public Relations and Advertising Commons, Social Influence and Political Communication Commons, Social Media Commons
Comments
Additional reading, links, and resources are available at the supporting page for this presentation: https://www.javiergarcia.nyc/2026-Bronx-Community-College-13th-Annual-Conference-on-Community-College-Excellence-C3E-30df21a0f9628040909fcc09a003c86f?pvs=25