Date of Degree
digital humanities, media studies, humanities, critical theory, Frankfurt School, advertising
Points of Reference: Humanities Content for Media Studies is a proposed research method designed for students to help them analyze humanities content encountered in undergraduate media studies courses, specifically within commercial advertising. The project is informed by Critical Theory developed by The Frankfurt School as well as by contemporary digital humanities scholars. Points of Reference theorizes a digital pedagogical training tool as a browsing gallery that helps student separate humanities references embedded into media, and to contravene the dominance of Google Search.
McDonough, Carolyn A., "Points of Reference: Humanities Content for Media Studies" (2021). CUNY Academic Works.