In the Race to Reach New Wine Drinkers Old World Taste is Losing Out

Author

Lillian Knoepp, CUNY Graduate School of JournalismFollow

Graduation Date

Fall 12-31-2015

Grading Professor

Prue Clarke

Subject Concentration

International

Degree Name

Master of Arts (MA)

Abstract

But this old world is losing its grip on the wine industry. French wine production and consumption are falling while the New World of wine is gaining ground in both areas. Experts say that new wine making techniques and higher consumption in New World markets like the United States have changed the French wine industry.

For the French, more than just their wine industry is at stake. For many, the loss of French wine is a loss of French identity.

“They can't choose between the two. Because French people - we are wine and cheese - we are everything,” said Melyssa Rose, a French Jazz singer in NYC.

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Recommended Citation

Knoepp, Lillian, "In the Race to Reach New Wine Drinkers Old World Taste is Losing Out" (2015). CUNY Academic Works.
https://academicworks.cuny.edu/gj_etds/102