Capstones
Graduation Date
Fall 12-31-2015
Grading Professor
Frederick Kaufman
Subject Concentration
Arts & Culture
Degree Name
Master of Arts (MA)
Abstract
Imagine a world where every leisure activity is tracked, recorded, and then analyzed as market research according to your age and gender demographic. Imagine the next phase after smartphone payments, when a chip linking your finances isn’t in your phone, but on your wrist. Imagine a vast field of fellow fun-‐seekers, eating, drinking and dancing in hedonistic, chemically enhanced utopia. Such a scene certainly requires some open-‐ mindedness and improvisation, sure, a willingness to submit oneself to a vulnerable environment of whimsy. Now imagine being subtly exposed to advertisements in such a mindset. It’s no Orwellian controlled dystopia, really. You’ve just arrived at a 21st century music festival.
Recommended Citation
Joffe, Justin D., "Reshaping the Event Horizon‑ Marketing Utopia at Music Festivals" (2015). CUNY Academic Works.
https://academicworks.cuny.edu/gj_etds/122
Included in
Cultural History Commons, Fine Arts Commons, Marketing Commons, Music Performance Commons