Rebranding Religion

Author

Parker Brown

Graduation Date

12-31-2014

Degree Name

Master of Arts (MA)

Abstract

The Mormon church spends millions on focus group, lobby groups, surveys, public relations, and marketing, all to fix a single problem: When Americans are asked what they think of Mormons, fewer than 50% give a positive answer. This is the story of God-vertising, of what happens when the traditions of religion meet the proselyting tools of the modern world.

Recommended Citation

Brown, Parker, "Rebranding Religion" (2014). CUNY Academic Works.
https://academicworks.cuny.edu/gj_etds/3