Capstones

Author

Parker Brown

Graduation Date

12-31-2014

Degree Name

Master of Arts (MA)

Abstract

The Mormon church spends millions on focus group, lobby groups, surveys, public relations, and marketing, all to fix a single problem: When Americans are asked what they think of Mormons, fewer than 50% give a positive answer. This is the story of God-vertising, of what happens when the traditions of religion meet the proselyting tools of the modern world.

 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.