Capstones
Graduation Date
Winter 12-18-2020
Grading Professor
Greg David
Subject Concentration
Business & Economics
Degree Name
Master of Arts (MA)
Abstract
This project explores the possible changes that the NBA could make to help its business thrive after the coronavirus pandemic. The pandemic has caused the league to lose revenue, and because of this, new business practices could be put in place to help the league recoup some of the revenue that it has lost. These practices could also help the league grow in the future. In this project, you will hear from experts that will give their opinion on new avenues that the NBA could look to gain revenue from. You'll also hear from fans about their view of the league during the pandemic.
thenbaspossibleshiftafterthecoronavirus.wordpress.com
Recommended Citation
Matthews, Korey S., "The business of the NBA could be changed forever because of the Coronavirus" (2020). CUNY Academic Works.
https://academicworks.cuny.edu/gj_etds/493