Date of Award

Fall 1-5-2021

Document Type

Thesis

Degree Name

Master of Arts (MA)

Department

Art & Art History

First Advisor

Maria Antonella Pelizzari

Second Advisor

Michael Lobel

Academic Program Adviser

Maria Antonella Pelizzari

Abstract

This thesis provides an overview of Junior Bazaar, a short-lived magazine for teenage girls published by Hearst between 1945-1948. Under the supervision of art director Lillian Bassman the magazine featured a variety of aesthetic devices — such as photomontage, asymmetrical layouts, the selective use of color, and playful placement of graphic forms — in efforts to distinguish itself from other publications on the market and construct a visual space specific to its teenage readers. Bassman’s unconventional stewardship of Junior Bazaar made room for an up-and-coming set of photographers, including Richard Avedon, Robert Frank, Diane Arbus, Louis Faurer, and other members of what Jane Livingston termed as “the New York School.”The magazine’s visual and literary sophistication afforded readers with an alternative path for commercial ideation, one that emphasized a type of individual and idiosyncratic choice ultimately at odds with the demands of the market. This revaluation spotlights the political ramifications of such visual imaginings and how Junior Bazaar resonated within the wider postwar media landscape.

Available for download on Tuesday, January 04, 2022

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