Date of Award

Spring 5-5-2022

Document Type


Degree Name

Master of Arts (MA)


Art & Art History

First Advisor

Thierry de Duve

Second Advisor

Howard Singerman

Academic Program Adviser

Lynda Klich


This thesis examines the opposition of language and object and the roles of art, poetry, advertising, and commodity in Marcel Broodthaers’s van Laack ad (1971). Through a theoretical analysis of Broodthaers’s works from 1968-1971, this study situates the enigmatic van Laack ad as one of the Belgian artist’s most significant, yet overlooked artworks.



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