Date of Award

Spring 5-2024

Document Type

Thesis

Degree Name

Master of Arts (MA)

Department/Program

Forensic Psychology

Language

English

First Advisor or Mentor

Elizabeth Jeglic

Second Reader

Shuki Cohen

Third Advisor

Eilon Shomron-Atar

Abstract

This study adopts a mixed-method approach, utilizing both qualitative content analysis and quantitative metadata assessments to evaluate 1000 TikTok videos tagged under specific hashtags suggestive of youthful and sexualized themes. Qualitative findings highlighted the characteristics of sexualization through thematic content analysis, sorting behaviors, attire, and the context of music and speech within the videos. Themes such as sexualized postures, sexualized attire, sexualized dancing, sexualized speech, and sexualized gestures were categorized and quantified with the support of descriptive statistics. The study found a significant presence of sexualization in the sample, most prominently in post-pubescent women. Quantitatively, engagement metrics provided insight into the reception of users with such sexualized content. Particular attention was given to variations in the frequency of these metrics across different hashtags. Findings demonstrated that sexualized themes were prevalent in all age groups and hashtags. Further, sexualization was most prevalent in the adult age category, followed by post-pubescent individuals and pre-pubescent individuals. Significant associations were observed between age estimates and certain aspects of sexualized presentation, suggesting that post-pubescent individuals featured more frequently in categories of sexualized behavior. The findings of our exploratory study indicate that sexualization is prevalent on TikTok and that the patterns observed underline societal attitudes toward femininity and sexuality, which hold potential implications for forensic psychology. Recommendations for future research include a deeper dive into the psychosexual impacts on young women. This research may assist in guiding policy formulation, platform regulation, and educational efforts aimed at mitigating the negative consequences of sexualization in social media environments.

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